Blur of light in fast driving car at night

Technology is not some trickery that somehow will change a process.  Technology just takes an existing process and makes it a lot faster.  Let me give you an example of sending photos of the grandkids to grandma, both in the 1980’s and today. Fundamentally, this requires 3 basic steps:

  1. Take pictures.
  2. Review the pictures and select the good ones.
  3. Get them to grandma.

Now lets compare the differences.

Take Pictures

In the 1980’s version you would need to have your camera with you, have it loaded with film then you could take pictures.  My recollection is that film was most often 24 shots so once you take 24 you had to re-load to continue.

The 2017 version, you get out your phone open the photo app and click away.

Review Pictures

The 1980’s version you have to take the film to get developed (once you finished the roll), then go pick it up when it was ready. Many of the shots you took would be bad, but you still paid to develop those.

The 2017 version, flip through the photos you just took and delete the bad ones.  You didn’t have to pay money to develop a bad picture.

Send Them To Grandma

In the 1980’s you would then have to take the good photos and mail them to grandma.  Depending upon the distance, it could take many days for them to get there.

The 2017 version, you text or email the photos. Grandma can see the photos within minutes of the time the photo was taken and comment back about how cute they are.

What Changed?

In this example, technology did not fundamentally change the process.  In both the early 80’s and today people would take pictures, select the good ones and send them to grandma. What technology accomplished was to make the process exponentially faster and more effective (no cost for developing bad pictures in 2017).

That is the power of technology, to take a process you already do as part of your life and make it much more efficient.


I was recently talking with someone about what I do and we were discussing email.  This person wondered aloud why an organization would not just use a bunch of gmail accounts for their organization’s email.  This post will explain why you should use a professional email in the format of


I am fully aware that plenty of people, especially those one man / one woman shop types, use Gmail (or Yahoo or Microsoft, etc.) for both their personal and professional email using the same account.  However, you should think again if you are doing that.  That is because while this shouldn’t be the case, people do make discernments about us based on how we present ourselves and you want to present a professional image.

Think about it, do you really want to put (see note below) or on your business card?  If that’s the way you do things then why is it you show up in a business suit (ok maybe not a suit but perhaps slacks and a polo) to work instead of a dirty tank top and bare feet.  The answer is you want to give the appearance of being a professional.


When your organization gets to be more than 1 or two people this starts to matter more.  So what happens when the owner communicates to the client with a Gmail account and then the admin communicates with that client with Yahoo?  Can you say inconsistent branding?  Also when everyone in the organization is using it re-enforces your web presence.  I know I have gone to websites that I only heard of via the domain following the @ in an email address.

Better Features

Did you know that the email hosting services offer better features than the personal accounts?  They can do cool stuff like create groups, assign privileges and a bunch more.  So if you continue to use a bunch of personal email accounts for your organization you are missing out on some features that will make your workflows better.


So in summary, using an email address will be more professional, give a consistent branding for your organization and give you better features that will improve your workflows.

Note:  FYI, I checked and no one actually has this email when I wrote this article. If you are reading this later and that’s your email, I apologize.

So what do you think? Leave your comments below.  If you enjoyed this article and would like to get more content, please follow me on Twitter and like my Facebook page.